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The Tales Of Indus Design

Posted on September 14 2017

This month we chat with the founder of one of Melbourn­e’s most charming textile companies in time with the launch of their beautiful new season range. Indus Designs founded by Deborah George and her husband over a decade ago produces contemporary home interior and baby products using unique patterns made from 100% cotton.

View the collection.

 Indus cloud cotton blanket available at Elk & Bee. Perfect for the nursery or as a gift. Indus deer cotton blanket available at Elk & Bee. Perfect for the nursery or as a gift.

 

Where did the name Indus come from?

It’s named after the major Indus river in India that comes down from the Himalayas and runs through a cotton belt – an area that has been producing cotton for the last 5000 years and where we have been procuring our own cotton for the last 10 years.

 

Where did your love for design come from?

It’s a bit like food or air – something that just comes naturally as part of the way you are built. Perhaps the originating seed came from my experiences as a buyer and designer travelling to Japan for their textiles (Japan is up there with Scandinavia with its world class textiles and designs).

 

Can you describe Indus in 3 words?

Designer, innovative, affordable.

 

Who is your favourite designer?

Marimekko. They are really innovative with bold, simple designs, always stay true to their design values, and are an extraordinary international success story.

 

What is your favourite childhood memory?

Summer in a blow up plastic swimming pool with my father and dog – simple, happy days where your heart is full and everything is perfect.

 

How do you inspire your family’s imagination?

I encourage my sons to have an interest in the world around them and will regularly talk about a wide variety of topics. It’s important to have an open mind, think critically and not live in a bubble.

 

What was the inspiration for this season’s new range?

The feeling of summer. Light-weight, flowing fabrics and light colours which represent the change in season.

 

What’s your motto in life?

Every morning I go through a ritual of gratefulness. I try and appreciate everything around me – this might even just be the weather but there is a lot to be grateful for and it’s a nice healthy way to start the day.

 

Indus cloud musical mobiles available at Elk & Bee. Perfect for the nursery or as a gift. Indus boat cotton blanket available at Elk & Bee. Perfect for the nursery or as a gift. Indus Koala and bear soft toys and tiger cushion available at Elk & Bee. Perfect for the nursery or as a gift.

 

 

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